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We’re not just another tech company trying to put Ai into every business, we’re a design company trying to solve real human challenges.

Social Impact

At Us, we believe that Ai can provide new ways of approaching problems and meaningfully improve people’s lives. With Ai, we have another tool to explore and address hard, unanswered questions. What if people could help before they know they need it? Drive radical efficiency in the support-centres of overburdened charities? Or spot patterns in the data of people who are vulnerable and at risk? These are just some of the questions we hope to be able to answer for our charitable partners.

Our Guiding Principles

To start looking at Ai in a more socially conscious way, it’s important to drive the business from a point of human-by-design. Which is why we follow these principles;

  1. Purpose beyond pure profits, and in doing so inspire and engage our clients, stakeholders, and staff to do the same.
  2. Our business concentrates on the people in the process, not the process itself. Taking a human-centred approach to Ai design, and development.
  3. Conscious leadership with an emphasise on a “we” rather than a “me” mentality to drive the business and wider societal issues.
  4. Our culture is the sum of the values and principles that our leadership share.
  5. If we have a conscious culture, one where how we behave permeates the entire business, we foster a spirit of trust and cooperation among all our stakeholders, clients and the people who work with Us.

“If we do it right, we might actually be able to evolve a form of work that taps into our uniquely human capabilities and restores our humanity. The ultimate paradox is that this technology may become the powerful catalyst that we need to reclaim our humanity.”


Simplifying Ai.

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