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Pete Trainor

Founder & Strategic design lead

Pete Trainor

Pete Trainor is an author, behavioural designer, technologist, accidental polymath, mental health campaigner and co-founder of Us. He talks all over the world on creative & social technologies, data, artificial intelligence and the physiological & psychological effects on their audiences.

His recently published, bestselling, book, “Hippo – Human Focused Digital” takes a philosophical look at technology and design, challenging us to look inwardly at the self when designing future technologies.

Pete regularly appears in UK national and international press as an analyst on emergent technologies, and tech markets, and also chairs the Ai Think Tank for The British Interactive Media Association.

He was recently voted, by the industry, as one of the 5 most influential people in the British digital industry in Econsultancys 2017 industry report.


The Book That Formed The Thinking

In Pete, wrote and published his first book ‘Hippo’. The book takes a philosophical look at the last 20 years of digital and design and suggests a world where data-driven technology such as Ai can amplify the best parts of humanity rather than erode them.

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What makes this book, that touch more special, is the writing. For a non-fiction book in the business space, it reads better than many research-centered books written by academics, in terms of tone, style, and story. It’s filled with pop culture references and well-wrought metaphors alongside a logically coherent narrative within a tightly-woven structure, raising and probing philosophical questions all throughout – but in the best possible way: agree or disagree with the positions he takes, one thing you cannot do while reading Trainor, is to not stop to reflect. Pete Trainor . . . makes you think.

The Future Is Now

In the technology world we recently hit an inflection point that’s going to give us a huge opportunity to do what I always dreamed we could do — help vulnerable people, even before they know they need help. Artificial intelligence, which has always been the subject of science fiction, is now mature enough to handle some of the most complex challenges.

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Interact London 2019

What if humans could form more meaningful relationships with a machine?

In theory, we’re already doing this — “we name our cars and mourn our iPhones when they break” — but imagine if we could develop an even deeper emotional bond with a machine?

What are the implications, and how could we do it? Sure, computers can interpret intent through language paired with tone and semantic analysis in real time using sophisticated Ai algorithms, but what if we could do more?

Simplifying Ai.

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